Get Content, Features, Campaigns or Promotions to Drive Sales.
Online sales are predicted to reach $4.5 trillion dollars in 2021. If that figure isn’t startling enough, keep in mind that in 2014 that number was a mere $1.3 trillion—meaning online sales have more than tripled in the past six years. You probably know from personal experience that when you want to purchase anything from a haircut to a hairdryer, you start by researching your desired good or service online—usually with a few quick Google searches. Once you Google “best hairdresser is Phoenix” or “ionic blow dryer,” you’re likely to click on one of the first links Google shows you.
Personal experience aside, data shows:
33% of users click on the first listing when conducting an online search
75% of people click on one of the top five search results
Mobile Responsive
Mobile devices are the new shopping bag, and it’s essential to take the time and make sure that your user’s experience works seemingly on mobile. The average eCommerce store visitor is now using their mobile device as a tool to make purchases. This year alone has seen an increase of 50% in sales from people who view products on the go.
Marketing Strategies
As most store owners drive traffic to the product page itself, optimizing it for better conversions and reducing cart abandonment is essential. Upsells and Cross-sells, Hi-Res product pages, with relevant keywords, reviews and pop-ups.
Search
Optimized
Using high-resolution product images
Including a clear product description that includes relevant keywords
Using accurate pricing for all variants combinations
Placing the “Add to cart” button above the fold, which means that it will be visible without scrolling down the page.