Promotion and marketing are corporate communication strategies that are very close to each other and often confuse people because of the overlapping. All organizations require marketing and promotion to increase their sales and to create a positive awareness about the company and its products, no matter whether they are profit or non profit. Knowing how important these tools are for companies, it becomes essential to understand the subtle differences between the two concepts to avoid wastage of time and effort.

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• Nearly 50% of the world’s population uses social media. That’s over 3 billion users worldwide. (Statista)

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• 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers were active social media users. (Emarketer)

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• Each person spends an average of 2 hours and 22 minutes on social networks and messaging. (Globalwebindex)

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• 321 million new people joined social media in 2019, which brought the total from 3.48 billion to 3.8 billion social media users (an increase of 9%) in 2020. (Hootsuite)

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• Millennials are logged on to social media for an average of two hours and 38 minutes daily while Gen Z logs on for two hours and 55 minutes.